Exhibition for whom?

The Gulf of Finland Exhibition has a project group that has representatives from Russia, Estonia and Finland. The project group had it´s first meeting in August. One of the main things discussed were the target groups of an exhibition.

It is not an easy task to design an exhibition that would interest everyone and this is not even the aim of this exhibition. It is one thing to do something for the kids and those who are already experts on Sea issues. The project group decided that as a starting point of the exhibtion will be following target audiences:
- Open space with people passing by - wake up interest to find out more
- Travellers - realize that Gulf of Finland and it´s drainage area are vulnerable.
- Seminar visitors - with or without prior information, raise new information/results
- Families - bring out ideas on what to do together and how to influence

Based on these target groups the work on the key messages has now started. As the exhibition is a change to raise issues common to all three countries, it is important to create a common ground for the work. One thing is sure, less is more, as people are overloaded with information already now.

Open to influence

The exhibition process is happily taking your input in reagards to the target groups, content, materials etc. Write a comment and we will take it into account!